Branding for Bliss - travel company specializing in vacations in the countries of the Indian Ocean - Maldives, UAE, Seychelles, Mauritius.

One of the branding technique is the separation of online or physical identity element into halves or equal parts. Where the parts contrast with each other. This technique is like the personification of the idea of turning a dream into reality.

The following technique is built around the letter "I” in the word Bliss and generally converges with the previous technique.
This letter stands exactly in the middle of the word, like a kind of separator. So the Bliss company divides a certain period of life into two parts - a dream and a reality.

An additional graphic element is constructed from the letter "I". The elongated shape of the letter embodies the processes previously described in the ideological concept.
Rustam Balyaev