For online women's clothing store Lavue, a progressive style was developed that reflects the brand's mission to empower women to make bold, confident and unique fashion choices. The visual identity was created in a modern, minimalist aesthetic using lines reminiscent of sewing patterns, while pastel colors evoke the sophistication and femininity of the brand. The typography was carefully chosen to add a touch of playfulness and boldness while maintaining readability.
Vsevolod Abramov