"Ithree" is a company with IT roots that has significantly expanded beyond IT sphere. Today, its activities include not only information technology, but also ingenuity in engineering design, as well as integration of all contractors and technologies of the company’s construction project into a single, manageable system.
This expansion claimed certain rebranding to reflect the company’s broader specialization and wider services while maintaining its connection to IT— the basic of the company. Thus, "IT+" transformed into "Ithree" or "i3"— Information, Ingenuity, Integration. New areas of expertise is encoded in the new name and is reinforced by the descriptor.
The brand’s visual identity and website have also been updated, reflecting principles of strict professionalism and systematization. The visual language emphasizes technological precision of all company’s solutions while remaining simple and expressive. The rebranding went smoothly and seamlessly for the long-term partners and strengthened the company’s image as a leader in complex, big-scale projects — from conception to commissioning.