Maxim Yatsenko

Brand Strategist

Maxim is a strategist experienced in developing and implementing product, marketing, communication, and brand strategies for large international companies.

Notable Projects:

Communication strategy for the investment committee at Sberbank.

Formulation of a go-to-market strategy for Brand Stories Outlet.

Moscow Polytechnic University: branding, product, and communication strategies for IT applications (the US market).

Ethnomir: branding, a go-to-market strategy, and a solution to attract $ 250 million from international markets.