BRAND PLATFORM

POSITIONING

Perception of a product or service in the minds of consumers

2

CONSUMER

Brief description of your core audience and target groups

3

mission

The brand’s role in the company and in society

VIsion

Growth and improvement of the company or product in the foreseeable future

6

5

Character

External brand attributes, such as style and tone

4

values

Key brand statements that make it unique and distinct

1

PRODUCT/SERVICE

Brief description of consumers: functional and emotional benefits