BRAND PLATFORM

Brief description of consumers: functional and emotional benefits

PRODUCT/SERVICE

1

Brief description of your core audience and target groups

CONSUMER

2

The brand’s role in the company and in society

mission

3

Key brand statements that make it unique and distinct

values

4

External brand attributes, such as style and tone

Character

5

Growth and improvement of the company or product in the foreseeable future

VIsion

6

POSITIONING

Perception of a product or service in the minds of consumers